Echinacea p. 'PowWow Wild Berry' is a herbaceous perennial with a clumping habit, popular for its vibrant, berry-purple blooms. It thrives in USDA hardiness zones 3 to 9, making it versatile for a range of climates. This coneflower prefers full sun and is known for its drought tolerance. It boasts a mature height of approximately 18 to 24 inches. The striking color attracts pollinators such as butterflies and bees, while also exhibiting deer resistance, making it a resilient choice for any garden. Recommended temperatures encourage growth in the range of 65°F to 75°F. An excellent addition for mixed borders and wildflower gardens, 'PowWow Wild Berry' offers a prolonged blooming period from early summer to frost.