Echinacea purpurea Double Scoop™ 'Cranberry™' is a striking perennial known for its robust, bushy habit and vibrant, double flower heads in deep cranberry hues. Ideal for adding a splash of color to sunny garden beds and borders, this coneflower thrives in USDA hardiness zones 4 to 9. It is best grown in well-drained soil and enjoys full sun exposure. The plant can withstand winter temperatures down to -30°F. Reaching a height of 24 to 26 inches, Double Scoop™ 'Cranberry™' is appreciated for its moderate deer resistance and ability to attract pollinators like bees and butterflies. It's a perfect choice for those looking to create a lively and colorful garden landscape.